Laura Paolucci
Castiglion Del Bosco - Tuscany, Italy
Laura Paolucci is an accomplished professional with a rich background in international business development and brand management within the wine industry. Currently serving as Director of Sales at Castiglion del Bosco since September 2024, Laura has demonstrated exceptional leadership and strategic acumen in expanding the company’s market presence.
From June 2020 to August 2024 Laura served as Sales Director at Mastrojanni Winery in Montalcino where she expanded both the domestic and international markets and positioned the Winery with the leading importers and distributors. Meanwhile she was also part of the Polo del Gusto Sales Committee together with the sales management of the sisters companies, Illy Coffee, Domori Chocolate and Damman Frères.
With over a decade of experience at Avignonesi, where she held the role of US Market Specialist and Brand Manager from 2012 to May 2020, Laura played a pivotal role in enhancing brand visibility and sales performance in the highly competitive US market. Her responsibilities included cultivating and nurturing relationships with clients, distributors, and importers, organizing and managing client visits, and representing the brand at national and international trade fairs. Laura’s expertise also extends to contract negotiation, sales analysis, logistics management, and maintaining compliance with regulatory requirements.
Prior to her tenure at Avignonesi, Laura served as the Responsabile Ufficio Commerciale Estero, where she oversaw commercial office operations and international logistics, honing her skills in client relationship management, trade show participation, and sales administration. She began her career as an Assistente Vendite Export at Classica S.p.A., gaining valuable experience in export sales support and logistics coordination.
Laura’s passion for the wine industry and her commitment to excellence have been evident throughout her career. Her role as Responsabile Accoglienza at Avignonesi, where she managed hospitality and direct sales operations, underscores her versatility and customer-centric approach.
A native of Montalcino, Toscana, Italia, Laura brings a deep understanding of the regional wine market and a global perspective to her work. With a comprehensive skill set that includes exportation, client relations, logistics, and sales forecasting, she continues to drive growth and success for Castiglion del Bosco while contributing to the advancement of the wine industry at large.
