Jayse Sato

Umi Sushi - Wailuku, HI

Jayse Sato is the owner and creative visionary behind Umi Sushi Maui in Wailuku. With over 15 years of experience in the industry, he’s known for his fearless approach to sushi, blending modern innovation with tradition and locally inspired flavors. His passion for creating unique culinary experiences that connect with the community shines through in every dish he serves.

In 2014, Sato returned to Maui from Oregon to partner with a friend in opening the restaurant formally known as Rua. Although the business closed in 2016, Sato felt that his career was just beginning and wanted to show Maui what he was capable of. He went on to open his own restaurant, Umi in March of 2018. His style of sushi is out-of-the-box and not your traditional Japanese sushi.

Jayse Sato often incorporates various ingredients not normally found in sushi and turns it into a sushi roll. While others may frown upon this style, he is proud of his sushi knowing it is inventive and unique to the traditional fish and rice.