Sarah Proietti

Merivale - Sydney, Australia

Sarah Proietti is a hospitality leader with over 17 years of experience in the bar industry, including more than 12 years living and working in Australia.

Originally from Sardinia, Italy, she began her career behind the bar while studying business management in Milan, where she discovered an early passion for bartending and hospitality.

After moving to Australia, Proietti built her career across some of the country’s most respected venues. She played a key role in the global success of Maybe Sammy, one of the world’s most celebrated cocktail bars and a regular fixture on the The World’s 50 Best Bars list.

She currently serves as Head of Bars – Establishment Precinct at Merivale in Sydney, overseeing a portfolio of eight venues including Palmer & Co, Mr Wong and The Press. In this role she focuses on leadership, beverage innovation, and developing the next generation of hospitality professionals.

Sarah Proietti believes great hospitality is built on human connection, attention to detail, and the ability to create meaningful experiences for guests. Alongside her operational role, she regularly contributes to industry panels, masterclasses, and hospitality events.