Jeffrey Morgenthaler

Pacific Standard - Portland, OR

Jeffrey Morgenthaler is an acclaimed bartender and author, recognized globally for his influential cocktails and innovative approach to bar operations. With 30 years of experience behind bars, Jeffrey has consistently elevated the craft, deftly blending a creative approach to technique with a profound appreciation for classic tradition. His leadership at notable establishments, including a decade of running the beverage programs at the Ace Hotel in Portland, Oregon, and his current role overseeing Pacific Standard, has earned him an international reputation.

Jeffrey’s influence has been widely recognized by leading industry publications: Food & Wine named him one of the ten most influential bartenders of the past decade, Drinks International ranked him 9th in their annual list of the top 100 most influential figures in the world, and Thrillist honored him as one of the ten most influential bartenders of the past century.

He is the author of two essential bar industry texts, The Bar Book: Elements of Cocktail Technique and Drinking Distilled: A User’s Manual, and regularly contributes articles and insights to numerous media outlets. Jeffrey remains highly sought-after as an educator, consultant, and speaker, continuously shaping and inspiring generations of hospitality professionals around the world.